Social Bar Format Guide

A search for the best ad-format solution unites us all: from complete beginners to seasoned pros. And this is where Adsterra comes into play: we have something to offer you. And, more precisely, what to acquaint you with!

Let us introduce you to the guest of our today’s interview: Social Bar format.

What is a Social Bar?

– It’s a push format with no opt-ins required. They call it The One Who Breaks The Limits. It may sound a bit self-confident, but it’s too customizable to be modest. It’s native, interactive, and includes:

• In-page push notifications — catchy animated icons invite users to click or react and can be customized or branded to the template widgets.
• Social media elements — imitate messages in a recognizable style and are truly interactive, so they don’t annoy, which is a great plus.
• Multimedia — immersive video or animated content of maximum engagement; tip: try to use slow-mo animation for new gadgets’ ads.
• Data collection — collect users’ emails in the ad widget to increase CR five-fold and add irresistibility to the messages.
• Action-boosting tweaks — animation is a key here; it can be for coupons, countdowns, and product carousels.

Why does Social Bar work?

– Full customization helps make the content so engaging that ROI boosts drastically. By the way, publishers appreciate the chance to achieve higher CPMs with over $300 weekly revenue from the start.

nb: the theory is one thing, but the practice is quite another. Here you can read a real case of using Social Bar with 151% ROI on the example of a mobile application (by the way, it comes from India, and this is not a coincidence! ;) ).

What’s in it for advertisers?

– Here are the persuasive statistics: Social Bar gives 20-30x higher CTR than web push. In addition, you get zero AdBlock troubles and receive 100% unique traffic. It’s also possible to reach iOS users and take up to 15 creatives for the test campaign.

And what about benefits for publishers?

– The best thing is larger revenues from the start and a straightforward installation process that takes literally 1 minute and a single line of code. Not much space is needed, and a totally browser-friendly format is also a plus.

What’s this format best for?

– That’s a complex one! As Social Bar has five inclusions, each one has its preferred best-fors:

1. Native notifications work perfectly for apps, add-ons, web services, antiviruses, cleaners, and graphic and video software.
2. Social media elements are great for apps and e-commerce.
3. Multimedia works especially well for sports streaming and consumer electronics and games.
4. Data collection stands for e-commerce, sweepstakes, and subscriptions.
5. Action-boosting tweaks are an excellent choice for seasonal sales, ecommerce, apps, and games.

A little extra

The optimal format is only some of what we can offer you.

• 248 GEOs
• 20+ targeting settings
• 32B+ monthly impressions (2+ billion are for the Social Bar)... Want more?

We respect this approach as it speaks of great ambitions! Join Adsterra and check out our blog, where we have collected the coolest news and cases from around the world.

Progress with us, as Adsterra is your growth area!