How Metas Threads can redefine brand marketing on Social Media

Meta is known for being an ideal platform of brand marketing. Recently, Meta’s Threads- the latest player in the social media sphere has created buzz. Especially for gaining over 30 million users within a day. It was a big needle-moving growth for Meta! Now the question is- How Meta’s threads can redefine brand marketing on Social media?
 

Current Social Media Apps for Brand Marketing

Social media marketing is the omnipotent form of digital marketing. Look at the social media apps used for marketing- 

Can you see that Meta dominates the world of social media marketing? So, Meta’s Threads’ main rival is Twitter. Reason? Because both of them are text-oriented public conversation apps and infamous for layoffs. 

Meta’s Thread: A Better Alternative for Brand Marketing

Why Meta threads serve as a better alternative than its contemporaries? Look at the following reasons-

A. Vast User Base

Meta’s Threads user base rose to over 30 million within a day! Even the Koo app couldn’t hit this target despite being considered an effective alternative to Twitter. But Thread achieved it because- 

• Threads’ direct linkage to Instagram helped to acquire the existing user base.

• The thread post’s limit is 500 characters in length (Unlike Twitter’s limit of 300 characters).

• Free for users

Thus, a massive user base is the most desired characteristic that advertisers seek. Why? To reach out to a maximum number of netizens and convert them into potential customers. 

B. Good Relationship between Meta and Brands

Can you recall any controversy of brands with Meta? Probably not! Because Meta has maintained a good relationship status with its brands. 

Advertisers can also link their Instagram accounts to Threads which simplifies the marketing data analysis of the brand. You can assume Threads as an extension of Instagram that offers brands more space to connect with their audience. Especially through public engaging conversations!

Brands can utilize the following tools in Threads-

• Trending topics

• Hashtags

• Related content recommendations.

This will allow the brands to increase the visibility of their advertised messages.

C. Blue Tick: A Genuine Verification

The blue tick mark has always been a sign of authenticity until the new version of Twitter monetized it! And the response was disastrous. Not only it impersonated famous brands but also breached our trust. Those who can’t afford to pay $8/month are deprived of this authentic remark.

Meta has brilliantly covered this loophole. You need to qualify for Thread’s verification process. If you are already verified on Instagram, you will be automatically verified on Meta’s Threads. 

Thus, this feature is highly advantageous for brands to maintain their authenticity!

D. Regulated Community & Content Moderation

This feature of Threads outshines its contemporaries like Twitter or LinkedIn. Why? Because in the former, hate speech is termed as “Freedom of Speech.” And the latter is filled with unprofessional posts! Due to this, Brands had to face bitter responses from rivalries and netizens.

Meta has assured strictly regulated community and content moderation in Threads. Eventually, it will protect the brands from defamation.

Wrap Up

Brands prefer to advertise their product to have a greater reach to the audience. So, the higher the user base of an app, the higher the number of advertisers flooding in that app! Also, a good relationship, genuine verification, and content moderation will confer immense benefits to the brands for marketing. Thus, the Threads app will impact other social media apps due to its exclusive and appealing features!