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Speaker
Parul Bhargava
Chief Executive Officer
vCommission
Coming Soon
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SpeakerComing Soon
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From Likes to Sales - Impact of Influencer marketing
- Opportunities and challenges in influencer marketing
- Measuring impact of influencer marketing
- Rapidly changing spends of influencer marketing in the marketing budgets
- Direct goals of influencer marketing & Fixed Cost VS CPS Model
- Exploring new content channels and platforms like Telegram etc.
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Moderator
Parul Bhargava
Chief Executive Officer
vCommission -
Panelists
Aanchal Chauhan
Head - Media & Content
Bira 91
Jahid Ahmed
VP & Head- Digital, Content & Social Media Marketing
HDFC Bank
Samriddh Dasgupta
Director - Marketing and New Initiatives,
Bombay Shaving Company
Prajakta Koli
Youtuber
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Impact on search and performance marketing in current situation
- Lockdown effects on search marketing
- Have the budgets of search & e-commerce changed?
- Current challenges in performance marketing
- Comparing Search VS Affiliate marketing
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Moderator
Mihir Mehta
Associate Vice President
iProspect -
Panelists
Channan Sawhney
Head - Digital Marketing
Johnson & Johnson
Juhie Gorwara
Head - Digital Marketing
Philips
Rohit Dosi
Director - Microsoft Advertising
InMobi
Sachin Vashishtha
Associate Director & Head - Digital Marketing
Paisabazaar
Digital Media and Transparency - An Oxymoron?
This is a discussion around how Digital ecosystems two important pillars (Advertisers and Publishers) can work in tandem with complete transparency. Can this be achieved or not?
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Moderator
Garima Dutt
Independent Journalist
Mukesh Bajpai
Co-Founder & CEO
Pointific Digital -
Panelists
Debraj Tripathy
Indépendant Consultant and Ex Managing Director
Mediacom SEA
Gaurav Suri
Senior EVP & Head of Marketing
UTI Mutual Fund
Manish Mahajan
Associate VP - Digital Marketing & Ecommerce
Max Life Insurance
Topic: 5 reasons to set up an in-house affiliate program right now
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Speaker
Victoria Galperina
Head of Affiliate Marketing
Supermetrics
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The Growth and Proliferation of Coupons & Cashback!
- Increased popularity of cashback and coupon companies in India vs Global
- Exponential growth and dual-sided benefits to stakeholders such as increased traffic to e-commerce companies and added savings to consumers
- Online Gifting: The next big thing for e-commerce
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Moderator
Shaan Raza
Deputy MD India
Optimise -
Panelists
Ashok Reddy
Founder
GrabOn
Gaurav Dahake
Founder
Buyhatke
Rohan Bhargava
Co-Founder
CashKaro
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Changing Ad Fraud Detection Landscape
- Development of ad fraud in emerging channel
- New age tech to address common ad frauds
- Ad fraud in India VS Global
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Moderator
Chhanda Das
AVP, International Business Strategy
Collectcent -
Panelists
Archana Agarwal
VP Media
Airtel
Anand Pathak
Director - Marketing & Sales
Netmeds
Prateek Kumar
Head - Ecommerce
Manyavar
Raghav Singhal
Head - Digital Marketing
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