Explore the evolving landscape of affiliate marketing as we unveil emerging trends reshaping industry partnerships. Discover how technological advancements and changing consumer behaviors are creating new opportunities for innovative collaboration and growth in the affiliate ecosystem.
Join industry leaders as they share proven best practices in affiliate marketing for brand success. Learn from expert insights and real-world examples to enhance your affiliate program's performance and drive sustainable growth.
Moderator
Arvind Mathur,
mFilterit
Parul Bhargava
CEO, vCommission
Amitabh Bishnoi
Vice President - Performance Business,
Bharat Arora
Vice President - Performance Business, Tyroo
Discover how to leverage native advertising to supercharge your affiliate marketing efforts and boost revenue. Explore proven strategies, best practices and innovative techniques for seamlessly integrating native ads into your affiliate campaigns for maximum impact and engagement.
Explore the intersection of creativity and analytics in affiliate marketing payment structures and success measurement. Learn how to craft compelling payment models and leverage key performance metrics to drive program growth and maximize ROI.
Peer into the future of affiliate marketing and discover strategies for creating adaptable, enduring partnerships. Learn how to build a robust affiliate ecosystem that can thrive amidst technological shifts, market disruptions, and evolving consumer behaviors.
Moderator
Saurabh Singhania
CEO, SeventyNine Digital
Sameer Gupta
Head Digital & Transformation PMO, Hero FinCorp
This cutting-edge session at #IAS24 unveils powerful strategies to quintuple your Return on Ad Spend (ROAS) using artificial intelligence and automation.
Explore innovative D2C marketing strategies that go beyond traditional coupon tactics to drive customer acquisition and retention. Discover how to create a comprehensive marketing approach that leverages coupons effectively while incorporating advanced techniques for sustainable D2C growth.
Moderator
Prrincey Roy
Co-Founder & CEO, Huella Services
Akash Valia
Co-Founder, Secret Alchemist
Shantanu Chauhaan
Head of Marketing, Noise
Bhaskar Kadian
Publisher Account, Development Manager, India, Indonesia, Thailand & UAE
Neelima Burra
Chief Strategy, Transformation and Marketing Officer, Luminous Power Technologies (P) Ltd
Explore how to optimize customer journeys with fewer clicks, reducing friction and driving higher conversions. Learn actionable strategies to create winning touchpoints that streamline the path to purchase and maximize sales efficiency.
Moderator
Shaan Raza
Founder & CEO, Aston Media Pvt Ltd
Prajakta Rathe
Deputy General Manager, Tira Beauty
Shitiz Dogra
Marketing Leader
Robin Samuel
Vice President & Head - Marketing, Indiamart Intermesh
Nitin Sethi
Joint President, Chief Digital Officer, Adani Group
Discover how to strike the perfect balance between long-term brand building and immediate performance-driven results. This session will explore strategies for harmonizing branding efforts with measurable performance metrics to achieve sustainable growth.
Moderator
Pankaj Sharma
CEO and Director, MGID India
Pankaj Soni
VP Marketing, Spinny
Anika Agarwal
CMO, Orient Electric
Bhiravi Rangarajan
Head of Digital & Marcomm, Kohler India
In a world overflowing with data, how do you craft the ideal strategy for a modern data stack? This session will dive into building an effective data infrastructure that turns endless data into actionable insights and drives business success.
Moderator
Vivek Malhotra
CMO, India Today
Vikram Singh
Digital Marketing Head, ITC Hotels
Rajat Mathur
Head - Consumer Marketing & Innovations (Digital First), Dabur
Explore how technology is reshaping influencer marketing to deliver measurable results. This session will uncover the tools, strategies, and data-driven approaches that maximize ROI in the ever-evolving digital landscape.
Moderator
Yulia Aslamova
Head Of Asia, Drim
Avinash Choudhary
Head of Marketing, Popeyes India
Sameer Jain
VP & Head D2C Ecommerce, Max Life Insurance Company Limited
Discover the latest creative formats that captivate audiences and keep them engaged. This session will dive into innovative content approaches designed to make your brand stand out and drive deeper connections with your audience.
Moderator
Rikki Agarwal
Co-Founder, Chief Business & Operating Officer, Blink Digital
Neha Jolly Sawhney
Head of Advertising Solutions, Snap Inc.
Mukesh Ghuraiya
CMO, Modi Naturals
Saransh Bhatnagar
Head of Marketing, Automation, CARS24
Explore how programmatic advertising is seamlessly connecting online and offline experiences, transforming consumer behavior. This session will uncover the strategies behind leveraging data-driven ads to influence and track customer journeys across all touchpoints.
Discover how CTV is reshaping audience engagement, explore innovative measurement techniques, and strategies to leverage the platform for enhanced campaign performance and ROI. Challenges and opportunities of CTV, providing actionable insights for marketers looking to reconnect with audiences in the streaming era.
Argho Bhattacharya
Head of Marketing, PayU
Mayank Prabhakar
Head of Digital Marketing, vivo India
Prabhvir Sahmey
Senior Director - Ad Sales - India, Samsung Ads
Dhruv Dhawan
Head of Ads, Disney+ Hotstar
02:30 - 03:05 PM
Session 7
Fireside Chat: Branded Dropshipping - The Smart Way To Build an eCommerce Business in India
Moderator
Piyush Kukreja
Chief Encouragement Officer, PK Digital
And Host of The Piyush Kukreja Show
Vipul Garg
Co-founder and CEO, vFulfill
CLOSE OF SESSIONS
Kickstart the day with a vibrant networking coffee session where top D2C innovators, investors, and strategists connect and set the tone for the day.
"Spotting the Unicorn: Evaluating True Value in D2C” A unique 'Investors Only' session where top VCs, private equity, and angel investors exchange notes on the essential metrics, red flags, and strategic moves that make or break a D2C investment. This think tank format encourages direct conversation and insight sharing.
Archana Jahagirdar
Founder & Managing Partner, Rukam Capital
A hands-on discussion where founders guide attendees through the essential steps to expand. How to create scalable market entry strategies and tackle common hurdles.
The Path from Niche to Nationwide” In this lightning talk format, D2C leaders share powerful insights on their personal market expansion journeys, focusing on strategies for scaling operations, maintaining brand consistency, and enhancing customer experience across new markets.
Anish Agarwal
Founder, AeroArmour
Anand Gupta
Co-Founder, Organix Mantra
13:30 - 14:30
Lunch on Networking
14:30 - 15:30
THEME 3
Untangling the Compliance Knot:Master Class with GT Bharat
Session 1 - Theme: GST Reforms
Krishan Arora
Partner & Leader, Indirect Tax
Karan Kakkar
Partner, Indirect Tax, Grant Thornton Bharat LLP
Session 2 - Theme: Data Protection, DPDP, and Cybersecurity Compliance for Startups
Jaspreet Singh
Partner, Clients & Markets Leader - Advisory Services- Cyber & IT Risk (Cyber), Grant Thornton Bharat
Session 3 - Theme: Related party transaction – life cycle and various compliance requirements from Corp Governance perspective & Arm’s length price determination – approach to be followed
Policy Pulse - "Digital India & Atmanirbhar Bharat: D2C’s Catalyst for Growth”
A one-on-one chat featuring policymakers and D2C industry advocates, discussing how Digital India and other government initiatives are creating an environment conducive to D2C success. The talk covers current policies and areas needing attention to further accelerate growth.
