Agenda 2024
Affiliate Track
10:30 - 11:05 AM
Session 1
Explore the evolving landscape of affiliate marketing as we unveil emerging trends reshaping industry partnerships. Discover how technological advancements and changing consumer behaviors are creating new opportunities for innovative collaboration and growth in the affiliate ecosystem.
Parul Bhargava
Parul Bhargava
CEO, vCommission
11:10 - 11:45 AM
Session 2
Join industry leaders as they share proven best practices in affiliate marketing for brand success. Learn from expert insights and real-world examples to enhance your affiliate program's performance and drive sustainable growth.
Parul Bhargava
Parul Bhargava
CEO, vCommission
11:50 AM - 12:25 PM
Session 3
Discover how to leverage native advertising to supercharge your affiliate marketing efforts and boost revenue. Explore proven strategies, best practices and innovative techniques for seamlessly integrating native ads into your affiliate campaigns for maximum impact and engagement.
Anuj Bhasin
Anuj Bhasin
CRO, Jagran New Media
Vivek Malhotra
Vivek Malhotra
CMO, India Today
Laveen Panjabi
Laveen Panjabi
Founder, Affinity
12:30 - 01:05 PM
Session 4
Explore the intersection of creativity and analytics in affiliate marketing payment structures and success measurement. Learn how to craft compelling payment models and leverage key performance metrics to drive program growth and maximize ROI.
Alessandro Gherardi
Alessandro Gherardi
Co-Founder & Director, Fomento Industries Ltd
Manish Srivastav
Manish Srivastav
Head of Marketing, MPL
01:10 - 01:40 PM
Session 5
Peer into the future of affiliate marketing and discover strategies for creating adaptable, enduring partnerships. Learn how to build a robust affiliate ecosystem that can thrive amidst technological shifts, market disruptions, and evolving consumer behaviors.
Ralleigh Grandberry
Ralleigh Grandberry
President, Roundsky
Kumaar Brijesh Bhayana
Kumaar Brijesh Bhayana
Bajaj Capital
Sameer Gupta
Sameer Gupta
Head Digital & Transformation PMO, Hero FinCorp
13:40 - 14:30 PM Lunch
Performance Track
02:35 - 02:55 PM
Session 6
This cutting-edge session at #IAS24 unveils powerful strategies to quintuple your Return on Ad Spend (ROAS) using artificial intelligence and automation.
Marisha Lakhiani
Marisha Lakhiani
Chief Growth Officer, Mindvalley
03:00 - 03:35 PM
Session 7
Explore innovative D2C marketing strategies that go beyond traditional coupon tactics to drive customer acquisition and retention. Discover how to create a comprehensive marketing approach that leverages coupons effectively while incorporating advanced techniques for sustainable D2C growth.
Akash Valia
Akash Valia
Co-Founder, Secret Alchemist
Shantanu Chauhaan
Shantanu Chauhaan
Co-Founder, Secret Alchemist
Bhaskar Kadian
Bhaskar Kadian
Publisher Account,
Development Manager,
India, Indonesia,
Thailand & UAE
Neelima Burra
Neelima Burra
Chief Strategy,
Transformation and
Marketing Officer,
Luminous Power
Technologies (P) Ltd
03:40 - 04:15 PM
Session 8
Explore how to optimize customer journeys with fewer clicks, reducing friction and driving higher conversions. Learn actionable strategies to create winning touchpoints that streamline the path to purchase and maximize sales efficiency.
Prajakta Rathe
Prajakta Rathe
Deputy General Manager, Tira Beauty
Shitiz Dogra
Shitiz Dogra
Marketing Leader
Nitin Sethi
Nitin Sethi
Joint President,
Chief Digital Officer,
Adani Group
Robin Samuel
Robin Samuel
Vice President & Head -
Marketing, Indiamart
Intermesh
04:20 - 04:55 PM
Session 9
Discover how to strike the perfect balance between long-term brand building and immediate performance-driven results. This session will explore strategies for harmonizing branding efforts with measurable performance metrics to achieve sustainable growth.
Pankaj Sharma
Moderator
Pankaj Sharma
CEO and Director,
MGID India
Pankaj Soni
Pankaj Soni
VP Marketing, Spinny
Anika Agarwal
Anika Agarwal
CMO, Orient Electric
Bhiravi Rangarajan
Bhiravi Rangarajan
Head of Digital >& Marcomm,
Kohler India
Snehil Gautham
Snehil Gautham
Chief Growth &
Marketing Officer,
Housing.com
05:00 PM onwards Coffee & Networking
Technology & Data
09:00 - 10:30 AM Coffee & Networking
10:30 - 11:05 AM
Session 1
Fireside chat with Neil Patel
Neil Patel
Neil Patel
Founder, NP Digital
11:10 - 11:45 AM
Session 2
In a world overflowing with data, how do you craft the ideal strategy for a modern data stack? This session will dive into building an effective data infrastructure that turns endless data into actionable insights and drives business success.
Vikram Singh
Vikram Singh
Digital Marketing Head,
ITC Hotels
Rajat Mathur
Rajat Mathur
Head - Consumer
Marketing & Innovations
(Digital First), Dabur
Deepak Oram
Deepak Oram
Senior Vice President,
HDFC Bank
Sanjay Sindhwani
Sanjay Sindhwani
CEO,
Indian Express Digital
11:50 AM - 12:25 PM
Session 3
Explore how technology is reshaping influencer marketing to deliver measurable results. This session will uncover the tools, strategies, and data-driven approaches that maximize ROI in the ever-evolving digital landscape.
Yulia Aslamova
Yulia Aslamova
Head Of Asia,
Drim
Arif Ehsan
Arif Ehsan
Head - Digital Marketing,
Dominos Pizza
12:30 - 01:05 PM
Session 4
Discover the latest creative formats that captivate audiences and keep them engaged. This session will dive into innovative content approaches designed to make your brand stand out and drive deeper connections with your audience.
Roxanne Chinoy
Roxanne Chinoy
Talent Partnerships,
Snap Inc.
01:05 - 01:40 PM
Session 5
Explore how programmatic advertising is seamlessly connecting online and offline experiences, transforming consumer behavior. This session will uncover the strategies behind leveraging data-driven ads to influence and track customer journeys across all touchpoints.
Nidhi Rastogi
Nidhi Rastogi
Head of Marketing,
Uniqlo India
Gaurang Thosani
Gaurang Thosani
Royal Sundaram General Insurance Co.
01:45 - 02:20 PM
Session 6
Discover how to steer performance marketing by effectively navigating OEMs, apps, RCS, and WhatsApp. This session will provide insights into leveraging these diverse channels for optimized customer engagement and superior marketing outcomes.
Argho Bhattacharya
Argho Bhattacharya
Head of Marketing,
PayU
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