Opening Address: 0900 – 0930 hrsSpeakerParul Bhargava
Keynote 1: 0935 – 1005 hrsSpeakerTo be announced
Changing landscape of brand and performance marketing in India
The smartest media approaches are those that accomplish both brand building and performance benefits cohesively. Performance marketing builds brands but in a more personalised way. Marketers should think about their message and content strategies in a more 1:1 way, knowing that they can be targeted to specific audiences. Analytics and automation will create the need for more tools to assess the landscape and audience Knowing the brand positioning, brand attributes, and translating that positioning into message and imagery that resonates with the target audience, we are able to create performance marketing that helps reinforce the brand.
ModeratorTo be announced
Group EVP, Yes BankPuneet Gulati
Digital Marketing & Media, GSKShreyansh Modi
Head - Affiliate Marketing & Alliances, Flipkart
How to build a strong affiliate channel
6 Figure Lessons From 1,528,079 Emails with 41.8% Open Rate
WHAT THE AFF
Leveraging influencers in the age of performance marketing
Performance marketing programs have expanded their outlook to take a more holistic view, even merging with their business development team and it is more of partnership development. Integration of influencer into performance marketing is done by aligning goals, influencers and by tracking and monitoring. Tracking influencers which contributes to performance results in growing the business.
Founder, En:Lyft Networks
Head - Digital Marketing & PR, Bira91Eshita Jayaswal
Digital Lead - India & South East Asia, BacardiChannan Sawhney
Head - Digital Marketing, Johnson & JohnsonSachin Vashishtha
Sachin Vashishtha, Associate Director, Digital Marketing, PaisaBazaarShashi Mukherjee
Head - Digital Marketing, RB
Importance of affiliate marketing in M- Commerce
Mobile commerce is a natural progression of eCommerce and has grown significantly over the years. With evolving expectations, consumer behavior is skewed towards the app ecosystem. This leads to an adaptive affiliate ecosystem getting its due rewards by advertisers on mobile. In this session, we will discuss the ubiquity of mobile commerce, and how remarkably specific data is tied to mobile affiliate activity.
SpeakersTo be announced
Changing trends in video content consumption- What, where and how?
People are watching what they want, they’re watching where they want- from the 70 inch 4K OLED in their rooms to their smartphones’ 5 inch screen while riding the train to work.1 in 3 adults between ages 18 and 54 use their smartphone as their primary device for watching online. With mobile, online video is always on demand-people can watch virtually anywhere, anytime and on any screen. The new viewing habits are evolving due to the nature of in-home viewing. The high rate of online video consumption via mobile indicates potential growth for short-form video platforms. Making short, shareable videos designed to appeal to the broadest audience possible, not only longer, but more niche.
ModeratorTo be announced
AGM - MarCom & Brand, PanasonicAshish Chopra
Head - Content Marketing, Ixigo