SPEAKERS

Harsh has been involved in the affiliate marketing space for more than half a decade. He is popularly known as blog scientist for his award-winning Blog ShoutMeLoud.com. As a professional blogger, Harsh has the opportunity to work directly with numerous brands since 2008. He has been a star affiliate generating millions in revenue for numerous online companies. He also consult brands with their affiliate program strategies & helped numerous Indian startup with growth hacking. His superpower is his passion for blogging & interest in understanding customer psychology.

He is a firm believer of 99 is not 100. Having over 13 yrs of experience in varied fields ranging from marketing, sales, operations and brand management. A veteran in start ups, he has worked with companies like Airtel, Times Group, Snapdeal and his last stint being with Group M where he managed and led strategic media planning for accounts like OLX, Magicbricks, Moserbaer etc. Apart from these, he also nurtured the experiential marketing for brands like, Huggies, Mamy Poko Pants, Philips, Nerolac Paints, Dabur, Kodak, Shopperstop and many more. Currently he is serving to Kenscio, a digital marketing agency, where he is leading the strategy & innovation team and instrumental in establishing it’s global foot-print.

Parul Bhargava is a passionate Internet marketer from India who started her rendezvous with affiliate marketing industry as an affiliate and went on to lead India's leading affiliate network with – vCommission. In the initial years of her career she explored the digital marketing industry working as an affiliate herself, in a span of time she acquired a lot in terms of new trends and techniques in the world of affiliate marketing. Being well versed with the affiliate marketing arena she developed interest in studying and analyzing publisher promotion methods, strategy & innovation for growth to detect and encourage innovative affiliate marketing methods and reduce illicit marketing methods. Coming from a technical background, she now leads the affiliate network with her technical knowledge keeping it pioneer in tracking technology, and her 8 year experience in marketing and sales is a boon for the affiliate network.

Radhika Binani is responsible for leading the overall digital marketing at PolicyBazaar.com. She comes with a rich experience of over 13 years in the financial services and distribution space having worked with organisations like Citibank and Unilever. Most recently, as a Program manager at Michael and Susan Dell Foundation, her goal was to provide capital towards building strong organisations in the for-profit social space. Radhika is an engineering graduate from Anna University, Chennai and holds a Post Graduate Diploma from IIM Bangalore.

Robert Bu is the Vice President of Business Development at UCWeb India, an Alibaba company. He is currently in charge of the business development and strategic alliances in India and other emerging markets. He holds an International MBA and an Engineering Master Degree of Sun Yat-Sen University, China. He has been in the ICT industry for over 8 years with experience at top telecom companies like Ericsson and Nortel.

Venkatesh C.R. is the Managing Director and CEO of Dot Com Infoway/Galatta Media and the co-founder of Magzter Inc. Dot Com Infoway is a premier IT company in India engaged in application development, web development and mobile apps marketing to clients all over the world. ADATHA, Cash On Apps, Apps World Mag, Startup 360 and GMASA are some of the divisions of DCI. While Apps World Mag and Startup 360 are print/digital magazines, Cash On Apps is a reward App which has around 1 million users in India alone. ADATHA is a Mobile Ad Network focusing on performance advertisement and works with over 250 publishers worldwide. Galatta Media is the media initiative of Dot Com Infoway of which the main entities are Galatta.com- a movie portal which is engaged in the legal aggregation and distribution of movie related content online, Galatta Cinema (a movie magazine), Galatta Events (an event management initiative) and G Studios (a production initiative). Magzter Inc is the world's largest and fastest growing cross platform global digital magazine store and newsstand. Magzter recently began its foray into books as well. Magzter got its Series A funding of $3 million from Kalaari and its Series B funding for $10 million from SPH and Kalaari. A young veteran in the Indian IT circle, Venkatesh holds a bachelor's degree in Mechanical Engineering from Anna University, Chennai. Venkatesh did his schooling in Vikaasa School, Madurai where he was an arduous student in academics and other kinds of extra-curricular activities. Venkatesh C.R. leads by example and believes that, with sincere and relentless hard work, "Everything is possible, especially the impossible".

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Nitin is a commerce graduate from H R College of Commerce, Mumbai. He comes from a modest business background and ventured into entrepreneurship right after his graduation. He started as a printed tees manufacturer and although the business fared good it couldn’t scale forcing him to shut. Learning from his difficulties to scale the business, he later started an internet company called bijness.in which doomed way sooner than it was even born. Zepo is his third attempt at entrepreneurship, with which more than 5000 SMBs have gone online over a period of 3 years. Empowerment of SMBs in India by reducing the gap between buyer and seller with the help of technology is the dream on which Zepo is built.

Siddharth Puri, CEO, Tyroo has over 10+ years of experience in the digital space. Siddharth is a veteran in setting up and operating Internet as profitable delivery channel for businesses. In his current association, Siddharth not only established performance marketing as an effective marketing channel in India but also enabled Tyroo to be the market leader in the performance marketing space. Under Siddharth’s leadership, Tyroo became one of the largest customer acquisition channels for e-commerce, BFSI and other digital businesses. Today, Tyroo works with almost 90% of e-commerce companies and all large digital media and BFSI players. Prior to Tyroo, Siddharth established and managed Admissionhelp.com, India’s Leading Online Admission Management Service for Universities. Siddharth is an active blogger and a frequent at industry events in the digital media space. Siddharth holds a B.S degree in Software Engineering from Australia.

Anurag Gupta, Founder & MD, DGM India has over 20 years of experience across diverse industries – FMCG, Office Automation, Stock Broking, Media & Internet. He has been in the Internet space for over 10 years. Currently he is handling the India business for SVG Media that has leading brands like DGM, Tyroo and SeventyNine. Prior to this he concluded an MBO of DGM India along with SVG Media. Anurag has led the charge in scaling up DGM India to be one of India's largest online performance marketing companies in India. Anurag has also been associated with one of India's largest Internet entity – Indiatimes.com for 4 years where he was instrumental in creating and heading the Subscriptions business.

As Director of Sales at HasOffers, Patrick is passionate about encouraging people and driving growth. Patrick is responsible for the innovative and exceptional business development that leads the performance tracking industry. He joined the TUNE team in 2009, coming from a background in technology sales as well as a stint casting reality TV shows. Patrick is a Puyallup, Washington native, he holds an MBA from California Lutheran University with an emphasis in Organizational Development and Leadership and a Bachelor's Degree in Psychology from Pacific Lutheran University.

Akila Jayaraman is Director Performance Marketing at Madhouse India, the largest mobile marketing solutions company in this region. In this role, she is responsible for establishing the mobile performance marketing practice within Madhouse. Prior to joining Madhouse, Akila has spent over a decade in the mobile domain and handled multiple roles in consumer research, consulting and mobile technology sales for companies like Ericsson, Mahindra Comviva etc. She has been at the forefront of cutting edge consumer research in mobility during her stint with Ericsson and has co-authored reports on various consumer trends ranging from emerging apps to the role of privacy in the consumers digital life. Post graduate in marketing from Pune University, she is an avid mobile tech/start up/ product evangelist and driven by passion of creating new business and market development across the mobility value chain.

Manmeet has been leading the Affiliate Marketing function at Flipkart for the past 2 years. He spearheads the business & product strategy of Flipkart Affiliate Program and has built it into a formidable, ROI-centric marketing channel. Prior to Flipkart, he was part of the Marketing teams at Zovi, Star, eBay, Jet Airways and brings with him over 8 years of experience in the Indian eCommerce industry. Apart from Digital Marketing, he also has extensive experience in Bank Alliances, Strategic Partnerships, Loyalty Marketing and Payment Gateway business.

Mr Mehul Jobanputra is the Co-founder of Desidime.com, Cuelinks.com & Zingoy.com,DesiDime is the largest online shopping community in India, where thousands of online shoppers speak everyday discussing deals, coupons, freebies and much more. Mehul has prior experience defining corporate strategy, M & A, Diversification strategy and has successfully bootstrapped and built three profitable businesses in last 5 years.

Experienced marketing & business professional with a passion for General Management. Working towards digitization of different aspects of business from consumer & market insights to product innovations, brand building, customer acquisitions, building communities & word of mouth through brand advocates. At MakeMyTrip, I was taking care of the marketing side for holidays business. Working closely with the product teams for product innovations based on consumer insights and to create apt demand for the product inventory. Coordinating with sales team for matching demand generation with sales capacity. At OLX, as an early member of a lean team, worked on building the brand and the C2C classifieds category. Currently, spearheading the digital marketing function with a prime focus to drive growth on mobile through various performance led and disruptive brand building & content initiatives. Specialities – E-commerce, digital & mobile marketing, brand management, CRM & product marketing.

Digital marketing strategist. Expertise in digital marketing- Social media, SEM, SEO, reputation management, PR, Alliances, On-line PR, Affliate marketing and enabling e- Commerce. Instrumental in setting up marketing teams and e-commerce business in various roles undertaken. Marketed start-ups that have grown to be some of the best on line products- Naukri.com, Jeevansathi.com, 99acres.com, Yatra.com. Started new initiatives for Indiatimes Shopping such as Hutk.com (selling Indian ethnic merchandise overseas), Gitanjalishop.com (selling jewellery) and Timesdeal.com

Sandeep is the Co-Founder & CEO of RationalHeads Technologies. A veteran in the telecom domain, Sandeep has over 23 years of experience across the telecom and VAS space in the India through associations with carriers such as Bharti Airtel and Tata Teleservices. Sandeep has been responsible for some of the most innovative and pivotal changes in the Indian telecom industry that includes national & international roaming on prepaid mobiles, lifetime prepaid service that eliminated validity as a concept, per second billing & the most profitable value added service Talktime Loan.

Manbir is currently heading as the, Country Manager for CAKE Marketing in India. He is responsible for the entire marketing, business revenue and client relations with complete focus on the rapidly growing Indian market. Manbir comes to CAKE with a vast knowledge in the performance marketing space as well as experience with the CAKE platform. He previously held the role of Team Leader at Tyroo-SVG Media Pvt. Ltd. where he spearheaded all logistics; campaign delivery and key affiliate relations for their entire mobile performance division. Manbir helped the company to come up as a leading player in the Indian Mobile Performance Business. • Handled campaigns, User acquisition, LTV for varied clients ranging from Ecomm., Recharge, Travel, Payment etc., majorly on their Mobile apps. • Ensured 6-8 times revenue growth. • Mapping the advertisers eco-system, Providing solutions to clients (direct clients and their agencies) based on their objectives. • Developed strategies for Affiliates / Ad-Networks / APP Developers across the globe for different campaigns such as App Downloads, Lead Gen, and other transaction- based He also did a 3 months project with NourishCo Beverages (PepsiCo – Tata JV), working on the Digital Activation for two newly launched brands, Tata Water Plus and Tata Gluco Plus, currently operational in the South India Markets. Recently, Manbir was a speaker at the Following events:
-> GMASA, May 2015, Chennai: Topic: “Mobile analytics: What can be measured and what cannot” (http://www.gmasa.org/agenda/)
-> Apps India, August 2015, New Delhi: Topic: "Unleashing the true potential of mobile advertising” (http://www.appsindia.co.in/agenda.html)

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Sandeep is the Co-Founder & CEO of RationalHeads Technologies. A veteran in the telecom domain, Sandeep has over 23 years of experience across the telecom and VAS space in the India through associations with carriers such as Bharti Airtel and Tata Teleservices. Sandeep has been responsible for some of the most innovative and pivotal changes in the Indian telecom industry that includes national & international roaming on prepaid mobiles, lifetime prepaid service that eliminated validity as a concept, per second billing & the most profitable value added service Talktime Loan.

Shekhar spearheads GroupM Connect, a unified platform managing investments of real time biddable Media platforms across GroupM and its agencies. With key plliars of offerings across Search, Social, Performance and programmatic across desktop and mobile platforms. Shekhar is currently setting up Centre of Excellence on Performance Marketing, with digital technologies and data analytics as its key component.

Prior to this, Shekhar was responsible for setting up the digital division for India Today and TV Today group, besides spearheading the content syndication for this media conglomerate.

Shekhar started his career with the Times of India Group, and was part of core founding team of FM Radio venture and then Indiatimes.com as regional sales position and business head for Indiatimes 58888 Mobile division.

Currently setting up ‘Centre of excellence on Performance Marketing’ for Groupm and responsible for developing customer acquisition strategies in digital for many eCom initiatives in India.

Part of the Google’s beta testing for Search products, before a product is officially rolled out in the market.

Spearheaded the setting up of India as the outsourcing hub for data managememnt for Outrider Inc (A WPP company) US and UK, with key focus on Pharma and Tech companies.

Launched the knowledge hub for the Times of India for top corporate houses as patrons, with the likes of Michael Porter, Tom Peters and Philip Kotler as some of the distinguished speakers .

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Kenny YE is the director of the International Business Kenny Ye is the Managing Director of UCWeb India, an Alibaba company . He currently oversees the overall growth and business development of the company in emerging markets including India, Indonesia, Russia, etc. He steered UC Browser to the largest of its kind in India with almost half of market share over the past 3 years, since he took charge of the company's Indian initiative in early 2012 as country manager and set up local branch office and assembled a talented team.

For the past 13+ years, he has been working as START-UP specialist, digital media and marketing evangelist and as a business builder. In his professional career, he has worked with over 25+ top companies and brands like Microsoft, General Motors, NOKIA, Monster, Airtel, Apollo Munich, CITI Financials, Reuters, Maruti, EMC, CISCO, FICCI, Times Of India etc to launch their products & services successfully in India.

Co Founded Logicserve and grew it from a small team to a high performing , result focused group. Has expertise in Couponing / Comparison Shopping algorithms and Visitor Behaviour on Web Properties.He hav exposure in various areas like entrepreneurial start ups, Technology, Delivery, Sales and Marketing, Operations, HR and recruitment combined with in depth understanding of technical expertise, business analysis, Project / Account Management.

An alumni of London School of Economics, She has worked at Goldman Sachs in London for 5 years - 4 years in Investment Banking (Structured products) and 1 year in the Executive Office with the Goldman CEOs Michael Sherwood & Richard Gnodde. Thereafter she started Pouring Pounds with her husband Rohan Bhargava in 2011.

With a collective experience of 9+ years in digital media and passion for advertising and technology, he has created high-growth web products and businesses for India and International markets. In his journey of 9 years in Digital Media and Web Products, he has been exposed to all aspects of digital advertising starting with Domain Optimization, Search Engine Optimization (SEO), Paid Search (SEM & PPC), Display Advertising, Social Media Marketing & Advertising.